A go-to market launch strategy for Xfinity's home security line of business required updating web landing pages to promote the value of it's new smart home security solutions. I delivered creative content communicating those values that would get visibility from ~30M broadband internet customers and prospects, enabling new product discovery, competitive edge, and an expanded brand presence for the business as not only a leading technology company but one of the "fastest-growing home security providers in the nation".
The company's go-to-market strategy of a new smart home security option drove a timeline to launch a marketing campaign to effectively showcase and promote its features and values. The core requirement was to enhance existing web landing pages, focused on delivering a more customizable smart home self-protection line of products and service solutions to Xfinity's population of ~30M broadband internet customers.
I delivered web landing pages that focused on discoverability of information that enabled new and existing customers to easily navigate and learn how to tailor smart home security solutions for their personal household needs.
The solution entailed showcasing highly polished, brand aligned visual content and effective messaging around key product details such as compatibility and Xfinity app integration with third-party smart home products so that people had guidance on how to get started. The goal was communicating the value of product and service customization for self-protection flexibility.
Creative web solutions to market Xfinity's new smart home security value achieved consistency and alignment with business, sales, brand, and marketing campaign activities and expectations. The new landing page also provided a way for ~30M customers to discover flexible new ways to tailor security solutions for for their needs. The go-to-market strategy as a whole helped Xfinity's competitive placement in the home security market among other big name brands, expanding it's brand presence as a leading technology company and gaining the recognition of one of the "fastest-growing home security providers in the nation."
I worked in alignment with multiple cross-functional partners to craft intuitive web landing pages, highlighting the comparable features and value propositions of Xfinity's smart home security suite of products.
I focused on delivering visual content solutions with the goal of helping new and existing customers navigate and discover information about security options that best fit their household needs, whether that was a premium, all-inclusive home security system with professional installment, or a build-your-own and customizable self-service option that could be controlled from anywhere using the Xfinity app.